Seller's Guide

Sell Your Home Faster

What does it take to sell your house? What do you need to do as a home seller? Here are a few tips to get you started on your new journey.

Choose a skilled agent

Choosing the right seller’s agent means picking a skilled professional with excellent negotiation skills and a written marketing plan. You want to work with someone who can strategically market your property, so it not only reaches a broad range of buyers but also appeals to them. Michael Hughes provides concierge-level services and fosters a genuine relationship with his clients, so when you work with him, you can rest assured that your real estate goals are at the forefront of everything he does.

Know the neighborhood

Finding the perfect home starts with picking the right neighborhood. Buyers want to live in a nice house, but that doesn’t mean much if they hate the surrounding community. As the seller, knowing your neighborhood will give you a competitive edge in the market. You should emphasize the best parts of living in the community in your marketing materials. 

Are you located near great schools? Is it easy to get on the freeway and commute to nearby cities? What have you enjoyed most about living there the past however many years? Those are all things prospective buyers will want to know.

Highlight the property’s individuality

People often talk about how important comparable sales are to pricing your property, but how do you know what the right house is to compare to yours for proper pricing?

  • Square footage
  • Number of bedrooms/bathrooms
  • Amenities
  • Lot Size
  • Condition
  • Neighborhood
  • Age


The above attributes are things you need to know about your house and the recently sold property you’re trying to compare it to. The more alike these houses are, the better idea you’ll have for what to price your property. But don’t look back too far. The more recent the sale, the better, as the market changes fast.

In short, it’s essential to recognize the nuances of your house and what makes it unique. Things like spacious walk-in closets, gourmet kitchens, ample yard space, etc., are all attributes worth calling attention to in advertising. Those are things buyers look for when searching for their next home.

Pricing

This stage is where your knowledge of comparable home sales in the neighborhood, your house’s best features, and community statistics will all come into play. Deciding on the optimal listing price is a significant aspect of selling your home and can be a tricky step in the process. Working with a listing agent already gives you a leg up, as they will assist you in deciding on the best pricing strategy.

Start by looking to recent sales near you, particularly properties within a short distance from your house (preferably under a half-mile), were listed within three months of your listing, and are roughly the same age and condition as your property. 

You will need to consider whether the market is currently a buyer’s market, a seller’s market, or a neutral market. The season and overall inventory of houses for sale in your neighborhood can also affect your pricing strategy.

Open house

Apart from creating marketing materials, your real estate agent will help you plan broker opens and open houses. Selling your property can be challenging, but by holding an open house, you can attract the ideal buyer or drum up interest in your property that could even result in a bidding war. Open houses are especially beneficial for those who live in busy areas that are often in high demand. 

Once the open house is planned, you’ll want to market it on social media platforms and websites like Trulia and Zillow. Your realtor will also share it on their agent website. 

What is a broker open? Broker opens are different from a traditional open house. A broker open is when your realtor hosts a private event specifically for real estate agents. This opportunity gives other agents the chance to preview your home, so they recommend it to their clients. A broker’s open house will ideally showcase your home’s best assets.

Advertising

Advertising and marketing are essential components of selling any property. When you hire Michael, you’ll receive the full benefit of his 35+ years of residency in Boulder and all the expertise and insight that entails. 

He also provides various advertisement options, including aerial, ground, and twilight photography, video, and massive exposure with Sotheby’s multi-pronged digital and print marketing approach.

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